According to research published by Business Wire which comprises an evaluation of emerging AI-based chatbot business models and the associated economic impact on labor, investments and ROI. Highlight the following key points

• Global AI-Enabled Chatbot Market to Surpass $ $3 Billion by 2025
• Hybrid Voice and Text Chatbot Market to Reach $ $534 Million Globally by 2025
• The use of conversational AI will revolutionize customer relationship management
• Global Conversational Artificial Intelligence Market in Telemarketing Will Reach $ $169.8 Million by 2025
• Conversational AI will also improve telemarketing efficiency, but will become a major problem with robocalls
• AI-powered chatbots set to become the norm by 2025 as contact centers increase automation

Forbes highlights that, until before the pandemic, the implementation of this type of tools in companies was seen as an alternative technology; in many regions of the world it was an incipient and developing trend, since it had little attention from companies. on this issue; the majority had no knowledge of its capabilities and scope. Now the reality is different.

This represents a great opportunity to find new forms of business growth, but at the same time new challenges defining strategies and selecting the appropriate technology that allows companies to exploit these new forms of customer service and increase their sales through a better experience. customer digital.

According to the article published by Gartner “Making sense of the market for conversational artificial intelligence and chatbot platforms” the challenges that companies must face when defining a customer service strategy via Chatbot are:

• Determining what is required of the conversational AI platform (CAIP) for the target level of sophistication is essential for successful adoption and scaling.
• The market is extremely diverse, both in the strategies of the suppliers and in the needs of the company that the supplier addresses. In a market where no one is far ahead of the rest, selecting the one that best suits current and short/medium term needs becomes essential for success.
• The market is limited by language support and language variants. Understanding the level of support for required languages and domain capabilities is essential to making a good decision.

And it recommends carrying out these three actions:

• Limit your vendor selection to those vendors capable of delivering the level of sophistication needed over the next two years to ensure success and return on investment.
• Use the seven high-level categories that determine the key market differentiators to further narrow the selection to suppliers that fit your company's needs.
• Ensure vendors have strong support for target languages by mapping their natural language processing (NLP) capabilities for those languages to your solution criteria.

At Experenta through our solutions Salesforce, Twilio and Five9 We are the alternative that will allow you to face these challenges and have the solutions that allow the growth of your business through these new service channels.