While it is true, day by day large and small business owners ask themselves that question, but no matter how much they create new strategies, these end up being a failure and a wasted investment of time.
Over time, sales strategies and marketing strategies have evolved, putting the vast majority of analogue marketing strategies in check and giving way and importance to digital marketing with its great ICT.
Now, how can the new world of technologies help me, well, there are various tools on the market that could help you, but not all of them have been tested to know that they work, we in particular recommend Five9, this is one of the tools most used in the market at the level of large and small companies.
This great CRM that you can purchase in different languages such as Spanish and English.
It will help you automate your sales process, so that you do not lose important data about your customers that will help them make their purchasing decision, making customer service a more human experience.
Therefore, we could generate certain questions that will help you create successful sales strategies:
What type of user visits my products or services?
With a demographic analysis report with your CRM we could see which age group makes purchases for that average amount and thus know our target audience.
- We could limit the impact of advertising campaigns, whether analog or digital.
- Instead of limiting, further personalize the message for that age range and gender.
- Carry out specific promotions.
- Contrast this information with what we have on social media about performance.
- Demographic and sales data.
- Introduce new products or services at the business level more focused on your type of audience.
- See the registration rate of that type of user, and if there is a significant volume of registrations that did not purchase, carry out specific emailing promotion for those users.
There are many possible actions, and they can affect the business in all the fields we want, since the information is valid for all areas as long as we use it appropriately for our company.
Use business databases (BBDD) and CRM
It is one of the most valuable elements when the business already has a history of clients and sales, and yet still one
of the great unknowns. We are not talking about buying databases from third parties, nor about carrying out emailing campaigns, but about going further with the tools currently available for your CRM Five9.
Now, when we talk about Business Intelligent, we are talking about Intelligence of your Business. Business intelligence would be the set of actions that help the decision-making carried out in a company to be the best possible and have the greatest positive impact on sales.
The emphasis is on using business data, both current and from previous periods, to make truly informed and reasoned decisions. That is why processes and the use of computer tools such as the CRM Five9, which allows the information to be diluted and better interpreted, in order to support purchasing decision making. Both business and technology, as well as the
people who make up the company.